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Example Proposal

I help shape PR and social media strategies for a range of clients. I developed tailored proposals rooted in their brand voice by analyzing strengths, gaps, and market opportunities to ensure every strategy fits who they are.

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Areas of Focus

GOAL
Boost awareness and re-educate the public about Garbo’s Lobster story in the Austin and Dripping Springs communities, and establish it as a must-visit, accessible Maine-inspired seafood destination for everyone.

KEY OBJECTIVES

  • Develop a PR strategy around the existing Mopac and North Lamar locations and promote the opening of the upcoming location in Dripping Springs to put the casual-dining experience front-of-mind in lifestyle, events, and dining industries

  • Boost awareness of the Lamar location and gain traction with new and nearby audiences to garner excitement about a New England favorite cuisine in the area

  • Work with the Garbo’s team to craft pitch angles and story ideas that speak to the uniqueness of the restaurant

  • Strategize on in-store and community events, partnerships, and pop ups

Opening Launch Strategy

We will work with your team to create a campaign that captures press interest, generates social media buzz, and builds momentum around the grand opening of the iconic Garbo’s, with potential placements in local and regional publications. Our goal is to spread the brand’s message and vision to ensure a successful opening and beyond. ​

Announce Garbo’s is officially coming to Dripping Springs with grand opening dates to introduce the concept and overall narrative

Draft and distribute an opening press release, working with the Garbo’s team to ensure that all language aligns with the overall vision

  • Coordinate a local exclusive and pitch the press release under embargo before announcement date

  • Announce locally with a media, influencer, and VIP event

  • Coordinate pre-opening walkthroughs to key local media, including broadcast, with potential for on-camera interviews with the team

Work hand-in-hand with Garbo’s team to develop messaging points and determine how best to position the overall design, ambiance, and F&B offerings

BUSINESS

Share the story of woman-owned and ran Garbo’s and the personal New England ties that set this lobster destination apart

Pitch Angles & Opportunities

CULINARY

  • Highlight key components of Maine-style seafood menu, profile the culinary team and illustrate Garbo’s one-of-a-kind, highbrow meets lowbrow experience

  • Secure broadcast segments with the culinary team

  • Submit Garbo’s for round-ups including:

    • “Lunch Gems in Austin”, “Best Lobster Spots in Austin”, “Fun take-outs for the Austin family”, etc.

  • Pitch profiles with travel, culinary, and lifestyle media on the iconic Garbo’s

COMMUNITY

  • Promote Garbo’s as a staple in the community by suggesting ideas for

  • programming such as:

    • Ordering a rewards program

    • Lunch & Live Music

    • Wedding and event planner happy hours in Dripping Springs

  • Develop an events, activations, and partnerships strategy to pursue key opportunities for Garbo’s to be recognized on local and regional levels

    • Events such as Hot Luck and Austin

    • Food and Wine Festival

    • Partnering with corporations, apartments, and culinary entities to cater meals and curate specials

full proposal
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